Executive Team – Axtel

Executive TeamAxtel.admin.20252026-01-27T17:13:55+00:00

At Axtel, our Executive Team is composed of experts in business
and Information and Communication Technologies, ensuring strategic
and effective management.

EXECUTIVE
TEAM

At Axtel, our Executive Team
is composed of experts
in business and Information
and Communication Technologies,
ensuring strategic
and effective management.

EXECUTIVE
TEAM

THE EXECUTIVE DIRECTORS OF EACH AREA REPORT DIRECTLY TO THE CEO

Armando
de la Peña González

Chief Executive Officer, Axtel

Mauricio
Díaz Gómez

VP Human Resources

Sergio Antonio
Bravo García

VP Commercial

Andrés Eduardo
Cordovez Ferretto

VP Infrastructure and New Business Development

Adrián
De Los Santos Escobedo

VP Finance

Wilson
Rojas Sifuentes

VP Legal & Regulatory

Alicia
Saucedo Gutiérrez

VP Commercial Development

THE EXECUTIVE DIRECTORS OF EACH AREA REPORT DIRECTLY TO THE CEO

Armando
de la Peña González

Chief Executive Officer, Axtel

Mauricio
Díaz Gómez

VP Human Resources

Sergio Antonio
Bravo García

VP Commercial

Andrés Eduardo
Cordovez Ferretto

VP Infrastructure and New Business Development

Adrián
De Los Santos Escobedo

VP Finance

Wilson
Rojas Sifuentes

VP Legal & Regulatory

Alicia
Saucedo Gutiérrez

VP Commercial Development

CHIEF EXECUTIVE OFFICER, AXTEL

Armando de la Peña González

Armando de la Peña was appointed CEO of Axtel in April 2022. Before his current role, he served as Director of Sigma Foodservice. He has over 32 years of experience, including 20 years in management positions within ALFA and the subsidiaries Sigma and Terza. He was the Director of Latin America and Director of Talent & Culture at Sigma, as well as Director of Human Capital at Alfa and CEO of Terza.

He holds a degree in Industrial and Systems Engineering from Tecnológico de Monterrey (ITESM) and has Executive Programs at Stanford University, Wharton, Harvard, and IPADE, among others. He is also a member of the American Society of Appraisers.

VP HUMAN RESOURCES

Mauricio Díaz Gómez

Joined Alestra in 2013 assuming Human Resources responsibility for operations and infrastructure areas. Throughout his career at Axtel, he has led the Human Resources function for different areas of the company related to operations, solution design, infrastructure, and technology. He is an active member of ERIAC Capital Humano A.C., where he participates in the Business and Technology Committee, and was part of the Employability Council at Tec Milenio. He holds a bachelor’s degree in mechanical engineering with a minor degree in Administration from ITESM and a Master degree in Business Administration from EGADE Business School. He has completed executive programs at Stanford University and IPADE.

VP COMMERCIAL

Sergio Antonio Bravo García

He joined Alestra in 1996 and, over more than 25 years, has held executive positions in areas such as Corporate Sales, Finance, and Marketing. From 2020 until April 28, 2022, he served as Director of Government Customer Service, where he currently is Executive Director. He holds a degree in Computer Systems Engineering from ITESM and a Master’s in Business Administration from the same institution. He also studied executive programs at Stanford, Wharton, the University of Chicago, and London Business School.

VP INFRASTRUCTURE AND NEW BUSINESS DEVELOPMENT

Andrés Eduardo Cordovez Ferretto

He served as Axtel’s Executive Director of Technology & Operations from October 2013 to January 2016. Before that, he was Director of Information Technology & Processes. With 27 years of professional experience, he has held executive positions in various national and multinational companies in telecommunications, finance, and services, overseeing areas such as technology, innovation, operations, customer service, and sales. He holds a degree in Computer Systems Engineering from ITESM, completed an Executive Management program at IPADE, and has attended executive development courses at Wharton, Stanford, and London Business School.

VP FINANCE

Adrián De Los SantosEscobedo

He served as Axtel’s Director of Corporate Finance and Investor Relations until February 15, 2017. Before joining Axtel in April 2006, he worked at Operadora de Bolsa and Banca Serfin (now Santander Mexico) and at Standard Chartered Bank, holding positions in Institutional and Corporate Banking in Monterrey, London, and New York. He holds a degree in Business Administration from ITESM and a Master’s in Finance from the Carroll School of Management at Boston College.

VP LEGAL & REGULATORY

Wilson Rojas Sifuentes

He was appointed Executive Legal and Regulatory Director in January 2025. He joined Alestra in 1996, where he has held various positions such as Director of Telecom Regulation, Manager of Competition and IT. He also served as Director of Telecommunications Policy and International Negotiations at the Ministry of Communications and Transportation (SCT Mexico). He holds a degree in Economic Engineering from the National University of Engineering in Peru and a Master’s degree in Economics from CIDE. He has also completed executive development courses at Thunderbird University.

VP COMMERCIAL DEVELOPMENT

Alicia Saucedo Gutiérrez

With 25 years at the company, she has held various roles in areas such as Offers and Go-to-Market IT, among others. In 2021, she assumed the role of Director of Telecom Solutions Design, laying the groundwork for the company’s Business Line specialization strategy. Currently, as Executive Director of Commercial Development at Axtel, she is responsible for the company’s Mkt strategy. She holds a degree in Marketing from ITESM, with Diplomas in Telecommunications from the same institution and additional Diplomas in Commercial Strategies and Finance from ITAM.