Executive Team – Axtel

Executive TeamAxtel.admin.20252026-03-10T00:29:21+00:00

At Axtel, our Executive Team is composed of experts in business
and Information and Communication Technologies, ensuring strategic
and effective management.

EXECUTIVE
TEAM

At Axtel, our Executive Team
is composed of experts
in business and Information
and Communication Technologies,
ensuring strategic
and effective management.

EXECUTIVE
TEAM

THE EXECUTIVE DIRECTORS OF EACH AREA REPORT DIRECTLY TO THE CEO

Armando
de la Peña González

Chief Executive Officer, Axtel

Mauricio
Díaz Gómez

Executive Director Human Capital

Sergio Antonio
Bravo García

Executive Director Commercial

Andrés Eduardo
Cordovez Ferretto

Executive Director of Infrastructure and Business Development

Adrián
De Los Santos Escobedo

Chief Financial Officer

Wilson
Rojas Sifuentes

Executive Director Legal and Regulatory

Alicia
Saucedo Gutiérrez

Commercial Development Executive Director

THE EXECUTIVE DIRECTORS OF EACH AREA REPORT DIRECTLY TO THE CEO

Armando
de la Peña González

Chief Executive Officer, Axtel

Mauricio
Díaz Gómez

VP Human Resources

Sergio Antonio
Bravo García

VP Commercial

Andrés Eduardo
Cordovez Ferretto

VP Infrastructure and New Business Development

Adrián
De Los Santos Escobedo

VP Finance

Wilson
Rojas Sifuentes

VP Legal & Regulatory

Alicia
Saucedo Gutiérrez

VP Commercial Development

CHIEF EXECUTIVE OFFICER, AXTEL

Armando de la Peña González

Chief Executive Officer (since 2022) / 59 years old

Armando de la Peña joined Axtel in 2022 as Chief Executive Officer. Prior to assuming his current role, he served as Director of Sigma Foodservice. He has more than 20 years of experience at Alfa (now Sigma Foods), Sigma and Terza, where he held positions such as Director of Latin America, Director of Talent and Culture at Sigma, Director of Human Capital at Alfa and CEO of Terza.

He is an Industrial and Systems Engineer from the ITESM and has completed executive programs at Stanford University, Wharton, Harvard and IPADE.

VP HUMAN RESOURCES

Mauricio Díaz Gómez

Executive Director Human Capital (since 2026) / 45 years old

Mauricio Díaz joined Alestra in 2013 and has led the Human Resources function for operations, infrastructure, technology, and business units. Previously, he worked in the Human Resources area at Alfa.

He is a Mechanical and Administrative Engineer from ITESM and holds a Master’s degree in Administration from EGADE Business School. He has also completed a Senior Management diploma at IPADE, and an executive program at Stanford University.

VP COMMERCIAL

Sergio Antonio Bravo García

Executive Director Commercial (since 2026) / 60 years old

Sergio Bravo joined Alestra in 1996 and has led strategic areas such as Corporate Sales, Finance, and Marketing. Between 2022 and 2025, he served as Executive Director of the Government segment.

He is a Computer Systems Engineer from ITESM and holds a Master’s degree in Administration from the same institution. He has completed executive programs at Stanford University, Wharton School, University of Chicago, and London Business School.

VP INFRASTRUCTURE AND NEW BUSINESS DEVELOPMENT

Andrés Eduardo Cordovez Ferretto

Executive Director of Infrastructure and Business Development (since 2016) / 57 years old.

Andrés Cordovez joined Axtel in 1995. Prior to his current position, he was Executive Director of Technology and Operations and Director of Information Technologies and Processes. His career includes executive roles in technology, innovation, operations, and customer service across national and multinational companies in telecommunications, financial, and services sectors.

He holds a Bachelor’s degree in Computer Systems Engineering from ITESM, a Senior Management Certificate from IPADE, and has completed executive programs at Wharton, Stanford University, and London Business School.

VP FINANCE

Adrián De Los SantosEscobedo

Chief Financial Officer (Since 2017) / 57 years old

Adrian de los Santos joined Axtel in 2006 and, prior to his current position, he was Corporate Finance and Investor Relations Director. His professional experience includes roles at Operadora de Bolsa y Banca Serfin (now Santander México) and Standard Chartered Bank, with responsibilities in Institutional and Corporate Banking in Monterrey, London and New York.

He holds a Bachelor’s degree in Business Administration from ITESM, and a Master’s Degree in Finance from Carroll School of Management at Boston College.

VP LEGAL & REGULATORY

Wilson Rojas Sifuentes

Executive Director Legal and Regulatory (since 2025) / 61 years old

Wilson Rojas joined Alestra in 1996 and has held key positions, including Director of Telecom Regulation and Manager of Competition and IT. Previously, he served as Director of Telecommunications Policy and International Negotiations at Mexico’s Ministry of Communications and Transportation (SCT).

He holds a degree in Engineering Economics from the National University of Engineering of Peru and a Master’s degree in Economics from CIDE. He has completed executive programs at Thunderbird School of Global Management.

VP COMMERCIAL DEVELOPMENT

Alicia Saucedo Gutiérrez

Commercial Development Executive Director (Since 2026) / 52 years old

Alicia Saucedo joined Alestra in 1999 and has served as Director of Business Development since 2023, leading Axtel’s Marketing and Business Development strategy. Throughout her career, she has led strategic areas, including Offer Development, IT Go-to-Market, and Telecom Solution Design.

She holds a Bachelor’s degree in Marketing from ITESM, and Diplomas in Telecommunications, Commercial Strategies and Finance from ITESM and the Instituto Tecnológico Autónomo de México (ITAM). She has also completed an executive program at Wharton.