Executive Team – Axtel

Executive TeamAxtel.admin.20252025-05-24T00:46:59+00:00

At Axtel, our Executive Team is composed of experts in business
and Information and Communication Technologies, ensuring strategic
and effective management.

EXECUTIVE
TEAM

En Axtel, nuestro Equipo Directivo
está formado por expertos
en negocios y Tecnologías de
la Información y Comunicación,
garantizando una gestión
estratégica y efectiva.

EQUIPO
DIRECTIVO

THE EXECUTIVE DIRECTORS OF EACH AREA REPORT DIRECTLY TO THE CEO

Armando de la Peña

Chief Executive Officer, Axtel

Carlos Guillermo Buchanan Ortega

Executive Director of Human Capital

Sergio Antonio Bravo García

Executive Director of Government Sector

Andrés Eduardo Cordovez Ferretto

Executive Director of Infrastructure & Operations

Adrián De Los Santos Escobedo

Executive Director of Finance

Bernardo García
Reynoso

Executive Director of Business Lines

Wilson Edward Rojas Sifuentes

Executive Director of Legal & Regulatory Affairs

Alicia Saucedo

Director of Commercial Development

THE EXECUTIVE DIRECTORS OF EACH AREA REPORT DIRECTLY TO THE CEO

Armando de la Peña

Chief Executive Officer, Axtel

Carlos Guillermo Buchanan Ortega

Executive Director of Human Capital

Sergio Antonio Bravo García

Executive Director of Government Sector

Andrés Eduardo Cordovez Ferretto

Executive Director of Infrastructure & Operations

Adrián De Los Santos Escobedo

Executive Director of Finance

Bernardo García
Reynoso

Executive Director of Business Lines

Wilson Edward Rojas Sifuentes

Executive Director of Legal & Regulatory Affairs

Alicia Saucedo

Director of Commercial Development

Chief Executive Officer, Axtel

Armando de la Peña

Armando de la Peña was appointed CEO of Axtel in April 2022. Before his current role, he served as Director of Sigma Foodservice. He has over 32 years of experience, including 20 years in management positions within ALFA and the subsidiaries Sigma and Terza. He was the Director of Latin America and Director of Talent & Culture at Sigma, as well as Director of Human Capital at Alfa and CEO of Terza.

He holds a degree in Industrial and Systems Engineering from Tecnológico de Monterrey (ITESM) and has Executive Programs at Stanford University, Wharton, Harvard, and IPADE, among others. He is also a member of the American Society of Appraisers.

Executive Director of Human Capital

Carlos Guillermo Buchanan Ortega

He has served as Managing Partner at B&S Consultores and was Human Resources Director at Alestra. He has also held Human Resources Directorship positions at Telefónica Movistar, Grupo Financiero Bancomer’s Commercial Banking division, Bimbo, Black & Decker, and Prolec G.E. He was Executive President of ERIAC Capital Humano and is currently a board member. He is a Curriculum Advisor at UDEM, an Employability Advisor at Tec Milenio, a board member of Movimiento Congruencia AC, and a member of Grupo de Estudio y Monitor invited to IPADE’s D1, D2, and Medex programs. He has experience as a lecturer at UDEM, ITESM, and ITESO. He holds a degree in Psychology, a Master’s in Organizational Development and Administration from UDEM, and postgraduate studies at IPADE and Kellogg University.

Executive Director of Government Sector

Sergio Antonio Bravo García

He joined Alestra in 1996 and, over more than 25 years, has held executive positions in areas such as Corporate Sales, Finance, and Marketing. From 2020 until April 28, 2022, he served as Director of Government Customer Service, where he currently is Executive Director. He holds a degree in Computer Systems Engineering from ITESM and a Master’s in Business Administration from the same institution. He also studied executive programs at Stanford, Wharton, the University of Chicago, and London Business School.

Executive Director of Infrastructure & Operations

Andrés Eduardo Cordovez Ferretto

He served as Axtel’s Executive Director of Technology & Operations from October 2013 to January 2016. Before that, he was Director of Information Technology & Processes. With 27 years of professional experience, he has held executive positions in various national and multinational companies in telecommunications, finance, and services, overseeing areas such as technology, innovation, operations, customer service, and sales. He holds a degree in Computer Systems Engineering from ITESM, completed an Executive Management program at IPADE, and has attended executive development courses at Wharton, Stanford, and London Business School.

Executive Director of Finance

Adrián De Los SantosEscobedo

He served as Axtel’s Director of Corporate Finance and Investor Relations until February 15, 2017. Before joining Axtel in April 2006, he worked at Operadora de Bolsa and Banca Serfin (now Santander Mexico) and at Standard Chartered Bank, holding positions in Institutional and Corporate Banking in Monterrey, London, and New York. He holds a degree in Business Administration from ITESM and a Master’s in Finance from the Carroll School of Management at Boston College.

Executive Director of Business Lines

Bernardo García Reynoso

He joined Alfa in 1985 and became part of Alestra at its founding in 1996, holding various leadership positions in Sales, Marketing, Strategic Alliances, Administration, and Human Resources. He was Alestra’s CFO for seven years before the merger, then became Executive Director of Planning & Development at Axtel in 2016, and in 2023, he was appointed Executive Director of Business Lines. He holds a degree in Industrial & Systems Engineering from ITESM, a Master’s in International Trade from the University of Monterrey, and a Master’s in Business Administration from the International Institute for Management Development (IMD) in Lausanne, Switzerland.

Executive Director of Legal & Regulatory Affairs

Wilson Rojas Sifuentes

He was appointed Executive Legal and Regulatory Director in January 2025. He joined Alestra in 1996, where he has held various positions such as Director of Telecom Regulation, Manager of Competition and IT. He also served as Director of Telecommunications Policy and International Negotiations at the Ministry of Communications and Transportation (SCT Mexico). He holds a degree in Economic Engineering from the National University of Engineering in Peru and a Master’s degree in Economics from CIDE. He has also completed executive development courses at Thunderbird University.

Director of Commercial Development

Alicia Saucedo

With 25 years at the company, she has held various roles in areas such as Offers and Go-to-Market IT, among others. In 2021, she assumed the role of Director of Telecom Solutions Design, laying the groundwork for the company’s Business Line specialization strategy. Currently, as Executive Director of Commercial Development at Axtel, she is responsible for the company’s Mkt strategy. She holds a degree in Marketing from ITESM, with Diplomas in Telecommunications from the same institution and additional Diplomas in Commercial Strategies and Finance from ITAM.